Burger King’s new ad is a call to arms against bullying.
Last October, the fast food chain released an ad entitled “Bullying Jr.” in line with National Bullying Prevention Month. The video shows a staged social experiment where a boy is bullied while Burger King customers are seen standing by to watch the poor boy get tormented. On the other hand, customers who were served “bullied” Whopper Jr.s are seen complaining and “standing up” to its abuse.
Partnering with a non profit organization, No Bully, Burger King sends a powerful message to each of us that the first step to stop bullying is for us to stand up against it.
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