The Kate Manifesto


Style is nothing without substance.

Home is where my loved ones are, and it’s also the place that reflects my personal style
and my idea of beautiful and restful.

Every get-together is a reason to celebrate in a lovely setting—
with good food and awesome
friends and family.

The little details always matter.

I am the best mom to my kids.

Laughter truly is the best medicine,
and girlfriends are the perfect antidote to stress.

I do what makes me happy.

Quality over quantity, always.

Today and every day, I choose love and light.


About Kate

Kate is an online publication that provides women with relevant information and practical advice on home decor, entertaining, style, life’s little extras, and all things beautiful—beauty as a necessary addition to one’s personal fulfillment, style, and space.

Our Sections


Family is at the very core of Kate’s world. She is, after all, a wife and mom first and foremost.

+ Parenting issues and all important info on kids, from schooling to everyday concerns
+ Bonding ideas and fun activities for the family—with your kids and significant other
+ Personal essays from moms—and their adventures (and misadventures) in parenting
+ Profiles on working moms and how they are able to balance work and home life


Kate is enthusiastic about interior design ideas and trends and always looks for creative and beautiful inspirations for her home.

+ Practical tips on how to make your space truly your own with design trends, inspiration boards, latest chic décor finds, easy DIYs, and helpful tips for a beautiful home
+ Home and spaces tours
+ Real women weigh in on how they’ve transformed their spaces
+ Its own curated finds for the home in its “Shop” section



Kate loves throwing parties, hosting dinners, having friends and family over—and she makes each get-together a truly memorable event.

+ Everything you need to know and do for life’s important milestones and celebrations—big or small
+ Party planning and event styling ideas made easy through DIYs and tutorials, including original ideas and creative executions for any party theme
+ Tips on where to buy party supplies and decorations, including its own curated finds for the home in its “Shop” section
+ Event styling services


Kate has an organic style: stylish yet sensible when it comes to her fashion and beauty choices.

+ All the latest and relevant news in the world of fashion and beauty
+ Brand and designer profiles
+ Shopping tips
+ Real women advice and reviews



Kate’s personal style extends to how she lives her life and it shows in her lifestyle choices.

+ Real women profiles and views
+ Career talk
+ Up-to-the-minute news on these lifestyle topics: health & fitness, travel, books, films, TV, arts & culture, and all the other life essentials


There are many ways you can work with Kate:

+ The Kate Shop
+ Brand Partnerships
+ Celebrations with Kate
+ Story Submissions



Kate is always on the lookout for beautiful finds made with love, passion, and remarkable workmanship.


Our Editors & Founders

Vicky Florendo-Montenegro

Soon after graduating with a BA Journalism degree from UP Diliman, Vicky worked as a contributing writer for the Philippine Daily Inquirer, covering the fashion and lifestyle beat. She was also part of the three biggest publishing firms in the country and found success with different readerships and genres: she was the Editor in Chief of teen magazine Chalk and Managing Editor (from 2007-2010) and Fashion Features Editor at Large (from 2011-2014) of fashion magazine Preview. In 2014, Vicky wrote StyLIZed: Liz Uy’s Ten Style Essentials; in the latter part of the year, she joined Rogue Media Inc. as Executive Editor of the recently launched international fashion title L’Officiel Manila. Vicky is the Publisher of 747 Media, whose brands include Kate, Taste, and RideNa.

Vicky is also a wife, mom (to Pio and Natalia), and frustrated interior designer.

Jocelle Evangelista-Bodestyne

After a five-year stint as a Marketing specialist, Jocelle found her creative calling in the publishing industry, as Chalk’s Associate Editor. Finally able to use her journalism skills from her Communication Arts degree from De La Salle University, she never looked back. Finding her place in the creative industry, she stayed with Chalk for four years and continued her career to become the Managing Editor of Metro Weddings from 2009 until the present. She is also a Corporate Communications consultant for her family’s business, Jocanima Corporation and is a founding partner of Triple PR and Communications.

Jocelle is a stay-at-home soccer mom to Lucia and Mio. A Martha hopeful, she is a DIY mom who likes to dabble in crafts and party styling—a newfound passion of hers.

 Want to learn more about Kate? Feel free to get in touch.